The 2 things which if you’re not achieving, you’re not innovating – Solving a contradiction. Finding new needs of customers If you’re not onto these two, you might be pleasing yourself immensely with your new technology. While that may thrill you, it is unlikely to create any major differential between you and your competitor. Let …
In my previous post, I have clarified how TRIZ for business is different from TRIZ for technical systems. Here, I’ll elaborate on what are the major differences between the two. The major difference is in the Contradiction Matrix (CM). As you know, the CM matrix is a spread sheet which lists out certain features THAT …
TRIZ is trending well in India. However, somehow it is getting marginalised to the technical sector – manufacturing, R&D, pharma etc. It is not heard of enough in the non-tech sectors e.g. the ad world, retail, fashion, banking etc. That’s a real shame. TRIZ did start from the tech sector and did evolve in that …
