What are the two ESSENTIALS of Innovation

The 2 things which if you’re not achieving, you’re not innovating – Solving a contradiction. Finding new needs of customers If you’re not onto these two, you might be pleasing yourself immensely with your new technology. While that may thrill you, it is unlikely to create any major differential between you and your competitor. Let …

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In what ways is the TRIZ for business, different from that for technical systems?

In my previous post, I have clarified how TRIZ for business is different from TRIZ for technical systems. Here, I’ll elaborate on  what are the major differences between the two. The major difference is in the Contradiction Matrix (CM). As you know, the CM matrix is a spread sheet which lists out certain features THAT …

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