Find other ways of getting same end result —- or even better.

If you are blocked at one level, look for other ways. They exist, and sometimes offer an even better solution.   While trying to invent a new type of air-conditioner, we find ourselves blocked to use the ‘heat exchange effect’ for some reason (patent restriction, cost etc). Does that mean that I cannot proceed with …

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The If—-, then—–, but——- design contradiction

  Any situation which can be expressed in a ‘If—, then —–, but—–‘ format, can be solved. It is more of a design contradiction than a problem If I do something, then some good can occur, but some bad occurs too. Some typical examples are given below.   1. While designing a car, I have the technical capability to increase …

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Use these Trendwatch tools for finding Innovative solutions

  Trends have now become a prime tool for innovation through exploiting chaos. Here are two extremely powerful tools that anyone can use to make business sense from trends – Trend-bulletins and trenDNA cards. Both these tools are based on the trend-watching activity. Trendwatch is a systematic activity by trained spotter to scan the globe …

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R&D – Tools to affect Strategy

A high-ranking student in a military academy was assigned the thesis: “The influence of the evolution of military strategies on artillery development.” Six months later he asked for permission to change the thesis to: “The influence of artillery development on the evolution of military strategies.” His research had shown that the evolution of artillery had influenced military strategies, rather …

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Marriage terms between Marketing and R&D

In the last post we saw the difference between two approaches to R&D – ‘What is possible’ ( Science) versus ‘What is needed’ ( technology). Let us move to the marriage terms between S&M and R&D. There are two types of errors in new technology business. In the type 1 error, the business strategy assumes incorrectly …

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What is possible Versus What is needed

Most of us use the terms research and design, or science and technology, as synonyms. It would be useful to see the connections and also divergence between these.   Science is curiosity driven. The researcher could not be concerned about possible end applications. Kroemer, the Noble prize winner for developing semi-conductor hetrostructures in high speed …

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