Latest Articles


Find other ways of getting same end result —- or even better.

If you are blocked at one level, look for other ways. They exist, and sometimes offer an even better solution.   While trying to invent a new type of air-conditioner, we find ourselves blocked to use the ‘heat exchange effect’ for some reason (patent restriction, cost etc). Does that mean that I cannot proceed with …

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The If—-, then—–, but——- design contradiction

  Any situation which can be expressed in a ‘If—, then —–, but—–‘ format, can be solved. It is more of a design contradiction than a problem If I do something, then some good can occur, but some bad occurs too. Some typical examples are given below.   1. While designing a car, I have the technical capability to increase …

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Use these Trendwatch tools for finding Innovative solutions

  Trends have now become a prime tool for innovation through exploiting chaos. Here are two extremely powerful tools that anyone can use to make business sense from trends – Trend-bulletins and trenDNA cards. Both these tools are based on the trend-watching activity. Trendwatch is a systematic activity by trained spotter to scan the globe …

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R&D – Tools to affect Strategy

A high-ranking student in a military academy was assigned the thesis: “The influence of the evolution of military strategies on artillery development.” Six months later he asked for permission to change the thesis to: “The influence of artillery development on the evolution of military strategies.” His research had shown that the evolution of artillery had influenced military strategies, rather …

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Marriage terms between Marketing and R&D

In the last post we saw the difference between two approaches to R&D – ‘What is possible’ ( Science) versus ‘What is needed’ ( technology). Let us move to the marriage terms between S&M and R&D. There are two types of errors in new technology business. In the type 1 error, the business strategy assumes incorrectly …

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