Latest Articles

Why ‘What Innovation is’ is meaningless

I have spent days, nay months, fighting with people on what innovation is and what it is not. Only then did I realize that the discussions and dilemma was unnecessary. This is because it did not matter one bit to the guys I was trying to convince and/or impress i.e. my clients At the conceptual …

Read More




Find other ways of getting same end result —- or even better.

If you are blocked at one level, look for other ways. They exist, and sometimes offer an even better solution.   While trying to invent a new type of air-conditioner, we find ourselves blocked to use the ‘heat exchange effect’ for some reason (patent restriction, cost etc). Does that mean that I cannot proceed with …

Read More



Use these Trendwatch tools for finding Innovative solutions

  Trends have now become a prime tool for innovation through exploiting chaos. Here are two extremely powerful tools that anyone can use to make business sense from trends – Trend-bulletins and trenDNA cards. Both these tools are based on the trend-watching activity. Trendwatch is a systematic activity by trained spotter to scan the globe …

Read More



R&D – Tools to affect Strategy

A high-ranking student in a military academy was assigned the thesis: “The influence of the evolution of military strategies on artillery development.” Six months later he asked for permission to change the thesis to: “The influence of artillery development on the evolution of military strategies.” His research had shown that the evolution of artillery had influenced military strategies, rather …

Read More


Marriage terms between Marketing and R&D

In the last post we saw the difference between two approaches to R&D – ‘What is possible’ ( Science) versus ‘What is needed’ ( technology). Let us move to the marriage terms between S&M and R&D. There are two types of errors in new technology business. In the type 1 error, the business strategy assumes incorrectly …

Read More



Page 2 of 3
1 2 3