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GENERAL GUIDELINES FOR CONDUCTING INTERVIEWS

Introduction 1. Interviews are particularly useful for getting the story behind a participant’s experiences. The interviewer can pursue in-depth information around a topic. Interviews may be useful as follow-up to certain respondents to questionnaires, e.g., to further investigate their responses. Usually open-ended questions are asked during interviews. 2. Before you start to design your interview …

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Use these Trendwatch tools for finding Innovative solutions

  Trends have now become a prime tool for innovation through exploiting chaos. Here are two extremely powerful tools that anyone can use to make business sense from trends – Trend-bulletins and trenDNA cards. Both these tools are based on the trend-watching activity. Trendwatch is a systematic activity by trained spotter to scan the globe …

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R&D – Tools to affect Strategy

A high-ranking student in a military academy was assigned the thesis: “The influence of the evolution of military strategies on artillery development.” Six months later he asked for permission to change the thesis to: “The influence of artillery development on the evolution of military strategies.” His research had shown that the evolution of artillery had influenced military strategies, rather …

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