Introduction 1. Interviews are particularly useful for getting the story behind a participant’s experiences. The interviewer can pursue in-depth information around a topic. Interviews may be useful as follow-up to certain respondents to questionnaires, e.g., to further investigate their responses. Usually open-ended questions are asked during interviews. 2. Before you start to design your interview …
Of late, I’ve seen a lot of emphasis on the role of culture on nourishing creativity and innovation. Sure, what is there to disagree. My point is simply that while this is essential, it is still not the core. The core is the ‘How to’ of it. Just as the core of a glass of …
Learning to write good business English works on the same principles as leadership. Leadership is not measured through the leader – how tall, dark and handsome he/she is? Or, how erudite, how experienced, how successful, how full of guts etc. The only measure is – how well it got the followers to deliver better. The …
Trends have now become a prime tool for innovation through exploiting chaos. Here are two extremely powerful tools that anyone can use to make business sense from trends – Trend-bulletins and trenDNA cards. Both these tools are based on the trend-watching activity. Trendwatch is a systematic activity by trained spotter to scan the globe …
A high-ranking student in a military academy was assigned the thesis: “The influence of the evolution of military strategies on artillery development.” Six months later he asked for permission to change the thesis to: “The influence of artillery development on the evolution of military strategies.” His research had shown that the evolution of artillery had influenced military strategies, rather …
Who is the president of USA? Easy, isn’t it. Next question. How can we get a tyre that works well on good roads ( smooth performance ) as well as on rough roads ( good grip)? That’s difficult, isn’t it. More importantly, answering this question does not require the same skill as answering ‘Who is …
