Latest Articles

What are the two ESSENTIALS of Innovation

The 2 things which if you’re not achieving, you’re not innovating – Solving a contradiction. Finding new needs of customers If you’re not onto these two, you might be pleasing yourself immensely with your new technology. While that may thrill you, it is unlikely to create any major differential between you and your competitor. Let …

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In what ways is the TRIZ for business, different from that for technical systems?

In my previous post, I have clarified how TRIZ for business is different from TRIZ for technical systems. Here, I’ll elaborate on  what are the major differences between the two. The major difference is in the Contradiction Matrix (CM). As you know, the CM matrix is a spread sheet which lists out certain features THAT …

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Mere Efficiency or true Innovation- Role of TRIZ

Being innovative is sooooo misunderstood that I feel strongly pulled to write this. My clinching trigger came after watching how the committees for deciding ‘Most innovation person or product’ are formed. Look at any and you’ll find them packed with highly technical people. As though innovation is a function of high technology! Definitely not. Why …

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The If—-, then—–, but——- design contradiction

  Any situation which can be expressed in a ‘If—, then —–, but—–‘ format, can be solved. It is more of a design contradiction than a problem If I do something, then some good can occur, but some bad occurs too. Some typical examples are given below.   1. While designing a car, I have the technical capability to increase …

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Use these Trendwatch tools for finding Innovative solutions

  Trends have now become a prime tool for innovation through exploiting chaos. Here are two extremely powerful tools that anyone can use to make business sense from trends – Trend-bulletins and trenDNA cards. Both these tools are based on the trend-watching activity. Trendwatch is a systematic activity by trained spotter to scan the globe …

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Marriage terms between Marketing and R&D

In the last post we saw the difference between two approaches to R&D – ‘What is possible’ ( Science) versus ‘What is needed’ ( technology). Let us move to the marriage terms between S&M and R&D. There are two types of errors in new technology business. In the type 1 error, the business strategy assumes incorrectly …

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