Latest Articles

Mere Efficiency or true Innovation- Role of TRIZ

Being innovative is sooooo misunderstood that I feel strongly pulled to write this. My clinching trigger came after watching how the committees for deciding ‘Most innovation person or product’ are formed. Look at any and you’ll find them packed with highly technical people. As though innovation is a function of high technology! Definitely not. Why …

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The If—-, then—–, but——- design contradiction

  Any situation which can be expressed in a ‘If—, then —–, but—–‘ format, can be solved. It is more of a design contradiction than a problem If I do something, then some good can occur, but some bad occurs too. Some typical examples are given below.   1. While designing a car, I have the technical capability to increase …

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Use these Trendwatch tools for finding Innovative solutions

  Trends have now become a prime tool for innovation through exploiting chaos. Here are two extremely powerful tools that anyone can use to make business sense from trends – Trend-bulletins and trenDNA cards. Both these tools are based on the trend-watching activity. Trendwatch is a systematic activity by trained spotter to scan the globe …

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Marriage terms between Marketing and R&D

In the last post we saw the difference between two approaches to R&D – ‘What is possible’ ( Science) versus ‘What is needed’ ( technology). Let us move to the marriage terms between S&M and R&D. There are two types of errors in new technology business. In the type 1 error, the business strategy assumes incorrectly …

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Special relationship of TRIZ with R&D

TRIZ  has a special relationship with R&D.  All its tools and concepts provide great benefits for R&D, but two of them merit special mention – S Curve and Trends of evolution of technlogy. S curve is not a TRIZ tool, but is leveraged well by TRIZ. Trends of technology is exclusively a TRIZ find.The S …

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The Trinity trigger model of Innovation

Are all innovation scenarios same? Will one model work for all. Surely, no.   In one scenario, you have a blank canvas to start with but also a directive to achieve something distinct at the end of the journey.  Typically, this is when you wish to create some product or service for the future which …

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TrendSpeak

Existing formats of innovation systems cater for all the needs and preferences that the user can share with you. In addition to hearing directly from users, observation and other ethnography techniques used by trained innovators helps in getting to know facts that the users are not able to articulate themselves. But that still leaves one …

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