Image describes creativity and innovation way of thinking of a person


Creativity is the nature of creating something new, either a new idea, concept or method. Innovation is using creativity to enhance the performance of a process, person, team or organization. Creativity and Innovation are the key skills which keep employees ahead of the competition.

Design Thinking Innovation – A human-centric approach to developing a product or service for a
specific segment of the population, for innovation and growth. The ‘voice of the customer’
approach for messy unclear challenges-

  • What is?
  • What if?
  • What wows?
  • What works?

Outcome Driven Innovation - Customers buy products to help them get jobs done- a specific
outcome. In the outcome-driven paradigm, it is neither the ‘voice of the product’ or even the
‘voice of the customer’ but simply the voice of ‘jobs, outcomes & constraints’.

  • Capturing customer inputs.
  • Identifying segments and opportunities.
  • Positioning products with opportunities.
  • Devising breakthrough concepts using focused brainstorming.

Become More Creative – Creativity and Innovation is simply a means to expand your options – some of them
will be awesome. Who will not benefit from 10 options, where earlier there were only 4? It is an
easily learnable skill -

  • Why we get stuck.
  • Facilitated trigger techniques.
  • Techniques to ‘break out of the box’.
  • Measure for lifelong creativity.

Innovation CMM by a TRIZ Master - In the software industry, the capability is measured and claimed by a Capability Maturity Model (CMM), based on a process maturity framework. TRIZ Master Darell Mann has taken this lead in innovation processes. Assess you're and be guided by it

  • S-curves and discontinuous jumps.
  • The 5 ICMM levels.
  • Where am I?
  • What next?

Opportunities - Finding & Creating them- Opportunities are a specialized part of creativity and innovation. An opportunity is as real an ingredient of business as is labor, finance and raw material. However, it only exists if you see it. And you'll see it mostly when you look for it.

  • Drucker's 7 strategic sources for opportunities.
  • People, attitudes and Opportunities.
  • Opportunity audit and opportunity teams.
  • Thinking for opportunities.

Webinar Recording Global Event – Alok Asthana, India, Innovation Global Network